2014 FIFA World Cup Brazil promotion

To coincide with the 2014 World Cup in Brazil, the client wanted to launch a World Cup related promotion. Once the project scope was finalised and the key objectives identified, I began working on wire-frame layouts (using Balsamiq software). Wire-framing allowed me to quickly draft and rationalise the layout and UX/UI of the website. Once approved I moved on to the full design stage. As you can see from the home page wire-frame shown above, not all of the content blocks made it into the final design as we decided to keep the focus purely on the competition/prizes aspect. I used Adobe Photoshop to create the final full designs.

The site was designed to be responsive and I used the Bootstrap framework to ensure the wire-frames and final designs were fully compliant.

All of the prize images were sourced from a stock photo library and the main campaign super-graphic (the coconut football etc.) is a composition made up of various photos.