Casino Campaign Key Art
A self-initiated promotional concept created for the iGaming sector, combining 3D asset creation, rendering, and final artwork production.
The objective was to develop a vibrant, high-energy campaign visual suitable for slot game promotion across multiple marketing channels.
Approach
The majority of the artwork was created from scratch in Blender, including the stage environment, props, lighting, and the emissive energy spiral effects featured throughout the composition.
The spiral elements were modelled and rendered as 3D assets, with custom materials used to achieve their energetic glow and motion-inspired appearance.
Following rendering, the assets were composited in Photoshop, where brand colours, background treatments, graphic overlays, and finishing effects were applied to complete the final campaign artwork.
Character models were sourced from publicly available resources and adapted through material and colour adjustments to better align with the intended visual direction.
Outcome
The project demonstrates an end-to-end creative workflow spanning 3D production, rendering, compositing, and campaign art direction.
The final design was adapted into multiple formats for social media and digital marketing placements, ensuring consistency across channels while maintaining strong visual impact.
