App Store Marketing Assets

Overview

As part of Redbet’s mobile expansion, I was tasked with designing a collection of App Store and Google Play promotional assets to support the launch and visibility of the brand’s mobile betting and casino application. The goal was to create a consistent set of store graphics that clearly communicated the product’s key features while maintaining strong brand recognition across both platforms.

The challenge was balancing the functional requirements of app store listings with the highly competitive visual landscape of mobile gaming and betting products.

My Role

• App Store visual design
• Google Play asset creation
• Promotional screenshot layouts
• Feature callout design
• Brand adaptation for mobile platforms
• Asset production and localisation support

Design Approach

The store assets were designed to quickly communicate the app’s core benefits, including sports betting, casino gaming, promotions, and mobile convenience. Using Redbet’s established red-and-white branding, I created a set of clean, high-impact promotional screens that combined product imagery with concise messaging and feature highlights.

Special attention was given to visual hierarchy and readability, ensuring the assets remained effective across different device sizes and storefront layouts.

Outcome

The final asset suite provided Redbet with a polished and consistent presence across mobile marketplaces, helping strengthen brand recognition and support acquisition efforts through the app stores.

The designs formed part of a wider mobile marketing ecosystem, complementing onsite campaigns, CRM activity, and paid advertising initiatives.