Sustainability Solutions Provider
CR360 is a sustainability and compliance platform serving organisations across multiple industries. The objective of this project was to redesign the homepage experience, creating a clearer entry point into the platform’s core service areas whilst improving overall usability and visual engagement.
The challenge was to present a large amount of information in a way that felt approachable and easy to navigate, without overwhelming users arriving on the site for the first time.
Design Approach
The homepage was structured around a clear hierarchy, allowing visitors to quickly understand the platform’s purpose and explore relevant solution areas.
A large hero section was introduced to establish the brand message immediately, supported by colour treatments and imagery that reflected the platform’s modern and forward-thinking positioning. Key service categories were surfaced prominently using a custom icon system, helping users identify relevant content at a glance.
To build credibility, customer logos, testimonials, latest news, events and blog content were integrated into the homepage, creating multiple pathways into the wider website while reinforcing trust and authority.
UX Considerations
Particular attention was given to content organisation and navigation. The homepage needed to cater to a diverse audience ranging from sustainability professionals to corporate decision-makers, each with different information requirements.
Key objectives included:
- Improving content discoverability
- Creating clear pathways into service areas
- Increasing visibility of customer success stories
- Supporting lead generation through newsletter sign-ups
- Providing quick access to news, events and thought leadership content
Deliverables
- Homepage UX/UI Design
- Information Architecture
- Wireframing & Layout Planning
- Custom Iconography
- Responsive Web Design Concepts
- Visual Design & Art Direction