Gold Coins Promotion
This campaign was developed to support a gold coin-themed promotion across multiple player touchpoints, including landing pages, website banners, social media advertising, and email communications.
The primary objective was to create a distinctive visual identity that could be applied consistently across every campaign asset while maintaining strong promotional impact. By developing a bespoke visual language centred around custom-designed gold coins, the campaign established a recognisable theme that reinforced the promotion regardless of where players encountered it.
Rather than relying on stock imagery or vector illustrations, I chose to create a custom 3D gold coin asset specifically for this campaign. Early concepts explored vector-based solutions, but these lacked the realism and premium quality required to effectively communicate value and reward.
Using 3D software, I designed and rendered a bespoke gold coin from multiple angles, creating a flexible asset library that could be reused throughout the campaign. These renders became the foundation of the visual system, allowing the same core asset to be integrated seamlessly across landing pages, promotional banners, social media advertisements, and email creative.
All final campaign materials were composited and refined in Adobe Photoshop, with careful attention given to lighting, composition, and visual hierarchy to ensure consistency across every customer touchpoint.
Campaign Landing Page
Designed as the primary conversion destination for players engaging with the promotion.
Website Slider & Carousel
Used to drive awareness and direct players from the platform homepage to the campaign landing page.
Social Media Advertising
Adapted for social channels while maintaining visual consistency with the wider campaign.
Email Marketing Creative
Designed to support player communication and reinforce campaign messaging through direct marketing channels:
3D Asset Development
The custom gold coin render sheet showing the various angles and perspectives created for use throughout the campaign (the background was added for illustrative purposes):
