Cashier user-journey and UX UI design
This project focused on the design and refinement of the cashier user journey, with particular attention given to the registration flow and deposit experience. Working closely with the SEO and Content Manager, the objective was to identify friction points within the existing journey and deliver cleaner, more intuitive design solutions that improved both usability and conversion.
The cashier and registration stages represent some of the most critical touchpoints in any iGaming product. Getting the visual hierarchy, form layout, and step-by-step flow right has a direct impact on player acquisition and retention — making this a high-priority area for design investment.
Approach & Process
The preferred approach was to begin with wireframes at each stage of the journey, allowing the structure, layout, and logic of each screen to be reviewed and approved before progressing to final designs. This iterative process helped to surface UX issues early and ensured that all stakeholders were aligned before production began.
Where project timescales did not allow for a full wireframing phase, final designs were produced directly in Photoshop and handed off to the development team as-is, supported by documentation where required. This flexibility — maintaining design quality under deadline pressure — was a key part of delivering the project successfully.
Design & Production
All design work was produced in Adobe Photoshop, reflecting the production standards and tooling of the time. Each screen was designed to support a clear, linear user journey through the registration and cashier flow, with careful attention given to layout consistency, typographic hierarchy, and the reduction of unnecessary steps or visual complexity.
As Lead Designer on the project, responsibility extended beyond the cashier journey itself — encompassing a wide range of design and product-related visuals across the bgo platform, contributing to a consistent and cohesive product experience throughout.