Affiliate Conference Wall
Large-scale exhibition graphics created for an affiliate conference in Berlin, designed to promote the company’s revenue share offering and support expansion into the Swedish market.
The centrepiece was a 6.6m × 3m feature wall, accompanied by a matching double-sided beer mat, both forming part of a wider exhibition stand experience.
Context
The wall sat within a substantial stand environment comprising a meeting room, seating areas, storage space, and illuminated display elements.
With multiple viewing angles and varying visitor distances to consider, the design needed to communicate key messages quickly and clearly while maintaining a strong visual presence within a busy exhibition setting.
Objectives
- Promote affiliate revenue share rates to prospective partners
- Support market expansion efforts in Sweden
- Create a clear, high-impact visual presence within a competitive exhibition environment
- Ensure messaging remained legible from multiple distances and viewpoints
- Deliver production-ready artwork to large-format print specifications
Above image: see note at the bottom of this page.
Approach
The design was built around bold messaging, strong visual hierarchy, and clear focal points to maximise visibility across the exhibition floor.
Careful consideration was given to how the graphics interacted with the wider stand architecture, ensuring key information remained visible regardless of visitor position or surrounding stand elements.
Close collaboration with the print supplier helped ensure the final artwork met all production requirements and translated accurately from screen to large-format output.
Outcome
A visually impactful exhibition graphic system that successfully balanced brand presence, promotional messaging, and practical environmental considerations.
The final deliverables provided a cohesive presence across both the stand feature wall and supporting printed materials, helping attract attention and communicate key commercial benefits to prospective affiliates.
Double-Sided Beer Mat
Supporting promotional collateral developed to reinforce campaign messaging and maintain visual consistency across the stand experience.
Portfolio Note: The visual shown is an AI-generated recreation of the original exhibition artwork. Certain public figures and licensed imagery featured in the final design have been replaced to enable portfolio presentation while maintaining the original layout, creative direction, and messaging.