Affiliate Conference Wall

I was tasked with creating a (large scale print) design for a wall at an affiliate conference to be held in Berlin.

The wall was 6.6m wide and 3m tall, and the brief was to promote revenue share rates with potential clients, especially in Sweden as this was new territory for this iGaming company. In addition, a matching double-sided beer mat design was also required.

The wall formed part of a large stand area, comprising of a store room, two seating areas, a bar, a meeting room, a DJ counter and a back-lit totum. With all of these elements, careful consideration had to be given to the layout of the wall design to ensure visitors could clearly see the messages from all angles and also from a distance. I worked closely with the printer to ensure the design was perfect for their printing process and specifications.

I used Adobe Photoshop, Adobe InDesign and Adobe Acrobat DC to create the design and final printer files.

The final wall design

The affiliate stand plan:

The beer mat design, showing both sides: