Christmas Adventskranz Campaign

This Christmas campaign was created to promote an advent-style player promotion built around daily rewards, seasonal surprises, and increased engagement throughout the festive period.

The objective was to develop a distinctive visual identity that could be applied consistently across multiple marketing channels while creating a sense of anticipation and excitement. Inspired by traditional advent calendars, the campaign centred around a collection of bespoke game-themed tokens that represented the daily rewards available to players.

Campaign Hero Artwork

The primary campaign visual, developed as the foundation for all subsequent promotional assets.

Creative Direction

A key requirement of the project was the creation of a unique visual concept that felt both festive and immediately recognisable. Rather than relying on conventional Christmas imagery alone, the design combined seasonal elements with game-specific iconography to create a more distinctive and brand-relevant campaign experience.

Custom 3D assets were developed to represent the featured games and rewards, allowing them to function as both decorative elements and key promotional devices throughout the campaign. These assets became the foundation of the wider visual language and were adapted across a variety of marketing formats.

Asset Development & Production

The campaign was developed using a combination of 3D rendering, digital compositing, and visual effects techniques. Individual assets were created and rendered separately before being integrated into larger campaign scenes, providing flexibility when producing artwork for different channels and dimensions.

Lighting, atmosphere, and seasonal decorative elements were carefully layered to create depth and visual impact, while maintaining clarity around the promotional message. This modular approach enabled rapid adaptation of the creative across web, social media, and display advertising placements while ensuring visual consistency throughout the campaign.

Individual Reward Tokens

Custom 3D game tokens created specifically for the campaign and used throughout the wider promotional ecosystem.

Social Media Variations

Adapted for social media placements while preserving the core campaign identity and messaging.

A Note on Compliance

You may notice the large responsible gaming disclaimer present on some of the social media assets. This was a mandatory regulatory requirement for the target market and was included as part of the approved campaign implementation.

Although it reduced the available creative space, the objective was to preserve the campaign’s visual impact and maintain consistency with the wider promotional identity while remaining fully compliant.