Drops & Wins Spring Campaign
This campaign was developed to promote the Epic Drops & Wins event across multiple marketing channels and display formats during the spring season.
The objective was to create a visually engaging promotional suite that communicated the scale and excitement of the Drops & Wins mechanic — featuring multiple featured slot titles — while remaining consistent with the established Wunderino brand identity. The campaign needed to flex across several asset formats, from full promotional banners to isolated compositional elements for use in different placements.
Creative Direction
The visual concept centred on the idea of scale and abundance. A large, orbiting ring composition was developed as the campaign’s primary visual motif, housing multiple featured game titles within a single cohesive scene. This approach allowed the campaign to communicate variety and value at a glance, while grounding the creative in the familiar visual language of the Wunderino brand.
Spring-themed decorative elements — including tropical florals and dynamic lighting — were layered throughout the composition to reinforce the seasonal context without overwhelming the promotional message. Careful attention was given to ensuring that each individual game title remained legible and prominent within the overall layout.
The headline messaging was designed to feel energetic and direct, guiding the viewer through a clear narrative arc across the three banner variations: campaign launch, discovery, and countdown urgency.
Asset Library & Workflow
A key component of this project was the continued development of a reusable branded asset library built specifically for the Wunderino ecosystem.
Custom-designed decorative objects, 3D render elements, lighting overlays, branded frames, and seasonal embellishments were combined and reconfigured to support the campaign’s visual requirements without starting from scratch. This modular approach allowed for the rapid production of multiple banner formats and master compositions, while ensuring visual consistency across every deliverable.
The campaign was produced across three primary banner variants alongside a corresponding set of isolated compositional masters — providing clean, background-free versions of each scene for use in additional placements, animated formats, and future campaign adaptations.
Design & Production
The final campaign assets were produced through a combination of digital compositing, custom 3D rendering, and image manipulation techniques. Each scene was carefully structured to balance the promotional headline, featured game imagery, responsible gaming compliance text, and brand identity within a consistent visual hierarchy.
The three banner variants each carry a distinct headline message while sharing the same underlying compositional system, ensuring that the campaign reads as a cohesive series across all placements. Isolated master assets were also produced for each variant, delivering maximum flexibility for the wider marketing and CMS teams.
