redbet Seasonal Marketing Campaign

An Easter-themed promotional creative developed for redbet, designed to showcase a selection of featured slot games during a seasonal campaign. The concept combined familiar Easter imagery with the brand’s established visual language, resulting in a distinctive campaign asset that felt both playful and recognisably redbet.

Creative Direction

The concept centred around Easter eggs revealing featured slot games, transforming a familiar seasonal theme into a branded promotional experience. To reinforce consistency with the wider brand, I incorporated the hexagonal design system introduced during a previous brand refresh, using it as a framework for presenting individual game titles.

Final Campaign Creative

The completed seasonal promotion, combining branded 3D elements with featured game content.

Safe Zone & Format Adaptations

The composition was designed to accommodate multiple aspect ratios while maintaining focus on the core promotional message.

Asset Breakdown

Individual elements were rendered separately, allowing them to be reused across future campaigns and marketing materials.

Core Concept Render

Early render of the primary scene used to establish composition, hierarchy and visual direction.