bgo iGaming Homepage Redesign

Client
bgo
Industry
iGaming
Project Type
Homepage Redesign / UX Improvement
Role
Senior Designer
Deliverables
UI Design, Wireframing, Visual Direction
Focus Areas
Navigation, Game Discovery, Engagement Features
Tools
Blender, Photoshop

This project involved redesigning the homepage of an iGaming platform with the goal of improving usability, increasing game discovery, and introducing more dynamic, engagement-led content.

The existing homepage lacked structure and visibility for key content areas, making it harder for users to quickly find and engage with games. The redesign focused on improving hierarchy, surfacing popular content more effectively, and introducing a real-time winners feed to increase excitement and trust.

Key Objectives

  • Improve visibility and accessibility of the full game library for both new and returning players
  • Create faster pathways to popular and frequently played games
  • Introduce a live winners feed to increase engagement and reinforce platform activity
  • Strengthen overall homepage hierarchy and content clarity

Process Overview

The redesign began with a structural wireframe to define the new layout and content hierarchy. This stage focused on simplifying navigation and prioritising high-value interactions, such as featured games and quick-access categories.

Once the structure was validated, the final UI design was developed with a stronger visual emphasis on game content, promotional areas, and live activity elements.

Final Homepage Design

The final UI design introduces a clearer visual hierarchy, improved game discoverability, and a more engaging layout that highlights both featured content and live activity.

eGaming homepage redesign

Wireframe (Structural Planning Stage)

The wireframe explores the foundational layout and content prioritisation, focusing on simplifying navigation and defining key user interaction zones.

bgo_homepage_wireframe_1024_v2

Previous Homepage Design

The original homepage lacked clear hierarchy and made game discovery more difficult, with limited emphasis on featured or trending content.

Old eGaming homepage