Property developer – parallax design

This website is in fact two websites – the client, a new homes and apartments property developer throughout the UK, required a website for a prestigious new property development. I’d worked for this client for many years and designed and developed their new property development website “template” over the years. However, this new property development offered something different to potential home buyers – £1,000,000 mansions! The client wanted to present these separately to the other more affordable plots, and also wanted an entirely different design.

And so, what began as one website became two very different website solutions. The first one, whilst nicely designed and presented, is a great website. But, the second website became a parallax scrolling website with full screen images and interaction triggered by scrolling or by using the arrows placed on some “slides”. Minimal use of copy and lots of clean space established a high-end feel to the site, complimented by a beautiful flowing script font called Great Vibes.

The parallax scrolling website also worked on mobile devices and tablets, no mean feat when you consider the various screen resolutions and devices out in the wild. As such, the site was also touch-responsive, where appropriate.