World Cup 2014 Promotional Microsite
To coincide with the 2014 FIFA World Cup in Brazil, I designed a promotional microsite for Accor Hotels centred around a prize-led competition campaign.
The objective was to create an engaging digital experience that leveraged the excitement of the tournament while showcasing the brand and encouraging customer participation. Beginning with wireframes and user flow planning, I developed a responsive microsite that balanced promotional messaging with a clear and intuitive competition journey.
The final design focused heavily on the prize experience, using vibrant World Cup-inspired visuals and bold campaign artwork to capture attention and drive engagement. The hero graphic was created through photo compositing techniques, combining multiple stock assets into a single campaign visual that reflected the energy and atmosphere of the event.
The project was designed responsively from the outset, ensuring a consistent experience across desktop, tablet and mobile devices.
This homepage is designed as a focused entry point for Accor’s 2014 World Cup campaign, prioritising fast inspiration and direct booking paths during peak global demand.
The hero section immediately establishes the campaign context and directs users toward key booking actions or featured destinations in Brazil.
Below, featured destinations and offers are surfaced in clear, scannable modules, helping users quickly browse host cities and relevant hotel deals.
Additional sections support hotel selection and brand filtering, reinforcing Accor’s range while keeping decision-making simple.
The lower area strengthens conversion with loyalty benefits, campaign messaging, and streamlined booking access.
Overall, the layout is structured to move users quickly from inspiration to booking with minimal friction.
The email was designed as part of a promotional campaign for Accor Hotels, leveraging the global attention of the 2014 FIFA World Cup to drive engagement and participation in a prize-led competition.
The objective was to create a clear, high-impact promotional email that quickly communicated the offer, built excitement, and guided users into the competition experience with minimal friction.
The layout prioritised strong visual hierarchy, with the campaign hero image acting as the primary attention driver, supported by concise messaging and a prominent call-to-action. The design was optimised for readability across devices, with a focus on clarity, scannability, and conversion.
